Ambrosia Chocolate Devon Custard pot

Ambrosia is a quintessential British brand with a rich history dating back to 1917, when it was founded in Lifton, Devon, by Alfred Morris. Originally established to produce dried milk for infants and the military during World War I, it became famous for its creamy rice puddings and custards. The brand's signature identity is deeply tied to its 'West Country' heritage, utilizing local milk from Devon and Cornwall.

Today, the brand is owned by Premier Foods, one of the UK's leading food manufacturers. Despite changing ownership multiple times throughout the 20th and 21st centuries—moving from its original founders to Bovril, Unilever, and eventually Premier Foods in 2003—the production remains centered at the original creamery in Lifton. This site continues to be the primary manufacturing hub, ensuring the product maintains its authentic regional branding as 'Devon Custard'.