WC Frisch Kraft Aktiv toilet rim block

WC Frisch is a leading German brand specializing in toilet hygiene products, most famous for its 'Kraft Aktiv' four-ball rim blocks. The brand was originally created by the German consumer goods giant Henkel, which remains the ultimate owner and global headquarters today.

While the brand is deeply rooted in German domestic history, manufacturing is distributed across Henkel's European production network to optimize supply chains. Much of the 'Kraft Aktiv' line is manufactured in Henkel's specialized facility in Kruševac, Serbia, which serves as a major hub for laundry and home care products. Henkel, a DAX-listed company based in Düsseldorf, continues to manage the brand as part of its 'Henkel Consumer Brands' business unit through the mid-2020s and beyond, emphasizing sustainable packaging and advanced cleaning formulas.