Maynards Bassetts Wine Gums or Jelly Babies

Maynards Bassetts is a quintessential British confectionery brand born from the merger of two historic candy manufacturers. Maynards was established in London in 1896 by Charles Richard Maynard, while Bassetts was founded even earlier in Sheffield in 1842 by George Bassett. The two brands were merged under the ownership of Cadbury in 2016 to create a master brand for traditional British gummies and sweets.

While the brand holds deep roots in UK confectionery history, its ownership has transitioned to a major multinational entity. Most production still takes place within the United Kingdom to maintain authentic textures and flavors associated with products like Wine Gums and Liquorice Allsorts. Today, it remains a staple in the snacking market, catering to consumers looking for classic fruit-flavored sweets and jellies.