Dietor Liquid Sweetener

Dietor is Italy's leading brand of low-calorie sweeteners, originally launched in the 1970s. The products are manufactured within Italy, maintaining high standards for the European food market. It has become a staple for health-conscious consumers looking to reduce sugar intake without sacrificing taste.

The brand has undergone ownership changes over several decades. Initially under the pharmaceutical umbrella of Sidal (later acquired), it eventually became a key part of the portfolio of Cloetta, a prominent Dutch-Swedish confectionery company, following Cloetta’s acquisition of the 'Leafe' business units. Today, it remains a flagship brand in Italy for sugar alternatives, distributed widely in both liquid and powder formats.