Rituals Liquid Hand Wash

Rituals Cosmetics is a prominent lifestyle and personal care brand founded in the year 2000 by Raymond Cloosterman in Amsterdam. The brand's philosophy centers on transforming daily routines into meaningful rituals, drawing inspiration from Eastern traditions. Although the brand operates globally with numerous boutiques and distributed products, its primary operations and product development remain centered in the Netherlands.

The global ownership of the brand remains with Rituals Cosmetics Enterprise B.V., which serves as the ultimate owner company. While the brand has expanded significantly across Europe, the US, and Asia, it maintains a strong commitment to European manufacturing standards, with many of its liquid products and soaps produced directly in its home country, the Netherlands.