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ASDA Double Strength Orange Squash is a popular concentrated fruit drink designed to be diluted with water. As a 'Double Strength' variant, it features a higher concentration of fruit juice, allowing for more servings per bottle compared to standard squash. This specific product is part of ASDA's own-brand range, catering to the budget-conscious consumer seeking quality household staples.
The brand ASDA originated in the United Kingdom, founded through the merger of a group of dairy farmers and a retail business family. While the brand was once part of the American giant Walmart, it returned to majority British ownership in early 2021. The manufacturing of their own-label soft drinks typically takes place within the UK to ensure efficient supply chains and support local production. As of 2026, the brand continues to operate under a consortium including the Issa brothers and TDR Capital, maintaining its status as one of Britain's 'Big Four' supermarkets.
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