Knabe Kola Original

Knabe Kola is a cult-favorite German beverage created by the popular YouTube personality and variety streamer Maximilian Knabe, better known as 'HandOfBlood'. The product was officially launched under the umbrella of Instinct3, a gaming marketing agency and production company co-founded by Max Knabe.

The drink is recognized for its bold branding, featuring the slogan 'Erst knackt’s - dann knallt’s' (First it cracks, then it pops), and its high caffeine content compared to standard colas. It is strictly manufactured in Germany, aligning with the brand's origins in the Berlin gaming and creator scene. The distribution and production are handled through partnerships geared toward the DACH region (Germany, Austria, Switzerland), maintaining its status as an independent, creator-led product rather than a brand owned by a multinational food conglomerate.