Morinaga HI-CHEW Green Apple Fruit Chew

HI-CHEW is a widely popular soft fruit chew candy that was first created in Japan. The product is renowned for its unique texture—distinctly chewy and long-lasting—designed to replicate the experience of chewing gum while remaining completely edible and dissolvable.

Originally launched in 1975, the brand was developed by Taichiro Morinaga, who sought to create a type of candy that would be culturally acceptable in Japan as an alternative to chewing gum, which was considered rude to remove from the mouth. Today, HI-CHEW has expanded into a global phenomenon, with manufacturing facilities located in Japan, Taiwan, and the United States to meet international demand.

The brand remains under the stewardship of its original creator, Morinaga & Co., Ltd. While the product is a staple of Japanese confectionery, it has gained significant market share in Western markets through localized variations and strategic distribution via regional subsidiaries.