Naked Smoothie Blue Machine

Naked Juice is a well-known brand of premium fruit smoothies and juices, originally founded in Santa Monica, California, in 1983. The brand gained significant popularity for its 'no added sugar' philosophy and its iconic rectangular bottles. While it started as a small West Coast operation, it was eventually acquired by PepsiCo in 2007.

In recent years, the brand's ownership has shifted. In 2021, PepsiCo reached an agreement to sell its juice business, including Naked Juice and Tropicana, to the private equity firm PAI Partners. The two entities formed a joint venture known as Tropicana Brands Group, which officially took over operations in 2022. Today, the product is manufactured in several locations across the United States and Europe to serve global markets, including the UK and Ireland. The branding emphasizes a blend of vitamins and exotic fruits, such as the blueberry and blackberry mix seen in the 'Blue Machine' variety shown here.