Boost Water+ Electrolytes Cherry

Boost Water+ is a functional hydration beverage designed to replenish electrolytes and provide essential vitamins. The brand specifically targets the value-driven segment of the UK market, often highlighted by its visible price-marked packaging as seen in the image. This electrolyte water range is part of Boost's expansion beyond its traditional energy drink roots into the broader functional health and wellness category.

Founded in 2001, Boost Drinks originated as an independent British challenger brand focusing on affordable energy drinks. Over two decades, it grew into one of the top functional drink brands in the UK. In late 2022, the brand was acquired by A.G. Barr, a major UK soft drinks manufacturer known for brands like IRN-BRU. This acquisition has integrated Boost into a larger corporate structure while maintaining its identity as a competitively priced hydration option.