Bausch + Lomb Biotrue ONEday contact lenses

Biotrue is a specialized brand of eye care products and contact lenses developed by Bausch + Lomb. The brand focuses on bio-inspiration, creating products like the ONEday contact lenses shown here, which are designed to mimic the natural biology of the eye to ensure comfort and hydration throughout the day.

Bausch + Lomb was originally founded in 1853 in Rochester, New York, by John Jacob Bausch and Henry Lomb. Over the decades, it grew into one of the world's largest suppliers of eye health products. In 2013, the company was acquired by Valeant Pharmaceuticals (now known as Bausch Health Companies Inc.). After a period of reorganization, Bausch + Lomb was spun off as a publicly traded company again in 2022, though Bausch Health remains the majority shareholder.

Manufacturing for Biotechnology products like these contact lenses typically takes place in large-scale facilities in the United States and Ireland to serve global markets. The brand remains headquartered in Vaughan, Ontario, Canada, where its ultimate parent company is based.