Zig-Zat rolling papers

Zig-Zag is one of the world's most recognized brands of rolling papers, tracing its origins back to 19th-century France. The brand was founded by Maurice and Jacques Braunstein, who revolutionized the industry in 1894 by inventing a process that allowed papers to be interleaved in a book-like format, automatically pulling the next paper up when one is removed—a method still used globally today.

The papers are primarily manufactured in France, utilizing high-quality natural fibers like flax and hemp. Over the decades, the brand has become a cultural icon in the smoking accessories market, known for its distinctive logo featuring a Zouave soldier.

Ownership of the brand is currently split by region. In the North American market, the brand is owned and distributed by Turning Point Brands, Inc., a major US-based tobacco products company. In most international markets outside of North America and certain European territories, the brand continues to be owned by Republic Technologies International, which maintains the historical French production legacy.