ICA Toothbrush Soft

ICA tandborstar is a private label product line from ICA Gruppen, one of the leading retail companies in the Nordic region. As a 'private label' or 'store brand' product, it is specifically designed to offer a value-oriented alternative to traditional oral care brands like Colgate or Jordan.

The brand ICA originated in Sweden in 1938 when Hakon Swenson founded the organization to allow independent grocers to join forces while maintaining their autonomy. Today, the manufacturing for these everyday household items is typically outsourced to various global manufacturers across Europe and Asia to maintain competitive pricing, though the quality standards are controlled by the Swedish headquarters. The ultimate owner, ICA Gruppen, is owned by ICA-handlarnas Förbund (the Association of ICA Retailers) and AMF, ensuring that the brand remains deeply rooted in Swedish retail commerce.