Eat Natural Fruit and Nut Bars

Eat Natural is a prominent snack brand established in the United Kingdom, specifically known for its 'Makery' located in Halstead, Essex. The brand was founded in 1997 by Preet Grewal and Praveen Vijh, who aimed to create simple, high-quality fruit and nut snacks with a 'homemade' feel. Since its inception, the brand has grown significantly, becoming a staple in the UK and European snacking markets.

In December 2020, Eat Natural was acquired by the Italian confectionery and chewing gum giant Ferrero Group. The acquisition was executed through Ferrero's subsidiary, Cerea-Fritures, allowing the brand to leverage Ferrero's global distribution network while maintaining its production base in the UK. The manufacturing remains localized in Essex, ensuring that the brand preserves its artisanal approach to sourcing ingredients and small-batch production even under international ownership.

Today, Eat Natural is part of the broader Ferrero portfolio, standing alongside other iconic acquisitions like Thorntons and Fannie May. The brand continues to focus on 'simple' ingredients, fruit, and nuts, targeting health-conscious consumers looking for convenient yet natural transparent snacking options.