Selection by Rimi Juicy Dates

Selection by Rimi Juicy Dates are a premium food product primarily sold under the private label of Rimi Baltic. The dates are typically the Mozafati variety, which are naturally grown and harvested in Iran, a region renowned for producing high-quality, succulent date palm fruits.

The 'Selection by Rimi' brand is a gourmet private label line developed by ICA Gruppen to provide premium quality products within their Baltic supermarkets. While the product is sourced from Iranian agriculture to ensure the specific 'juicy' texture associated with this variety, it is packaged and distributed specifically for the Baltic market. The ultimate ownership lies with ICA Gruppen, which manages the brand across its retail networks in Estonia, Latvia, and Lithuania.