Starbucks Sumatra Coffee

Starbucks Sumatra is a single-origin, dark-roasted coffee bean product. The branding indicates it is linked to the global Starbucks coffee chain, originally founded in Seattle. The packaging shown features text in multiple languages and an address in Chiswick, UK, which is a common distribution hub for the European market.

While the coffee beans themselves are harvested in the Sumatra region of Indonesia, the production and roasting for the EMEA (Europe, Middle East, and Africa) market often take place at the Starbucks Roastery in Amsterdam, Netherlands. This specific bag shows a mix of global sourcing and European processing. Since 2018, Nestlé and Starbucks have operated a 'Global Coffee Alliance,' allowing Nestlé to market and distribute Starbucks packaged goods (CPG) in grocery and retail channels worldwide, though the brand itself remains under the ownership of the Starbucks Corporation.