LiveWire electric motorcycles

LiveWire stands at the forefront of the premium electric motorcycle market, representing the high-performance evolution of electric mobility. Originally launched as a standalone flagship model under the Harley-Davidson brand, it was later spun off into its own independent brand to focus exclusively on the next generation of urban and enthusiast electric vehicles.

The manufacturing of LiveWire motorcycles, specifically the flagship LiveWire ONE, primarily takes place in the United States. Final assembly is conducted at specialized facilities in York, Pennsylvania, ensuring that the brand maintains its American engineering heritage while incorporating advanced battery and motor technology. The company continues to expand its lineup with the S2 series, targeting a broader range of riders globally.

Ownership of the brand is unique in the automotive industry. While LiveWire Group Inc. is a publicly traded company on the New York Stock Exchange, it remains majority-owned by Harley-Davidson. The brand's development was further bolstered by strategic investments from partners like KYMCO, creating a powerhouse of traditional craftsmanship and modern EV innovation.