Lux Magical Spell bar soap

Lux is a globally recognized personal care brand primarily known for its range of luxury bar soaps, body washes, and hair care products. Originally launched by Lever Brothers (now Unilever) in the United Kingdom in 1899, the brand was one of the first to market soap specifically for women's beauty and was famously endorsed by Hollywood film stars. The brand has a deep heritage in providing high-quality fragrances, often collaborating with world-renowned perfumers.

Today, Lux remains a flagship brand of the British multinational consumer goods company Unilever. While it originated in the UK, it is now manufactured in multiple locations globally including South Africa, Indonesia, India, and Saudi Arabia to serve its massive international market. Ownership has remained consistent through the evolution of Unilever, which serves as the ultimate parent company overseeing the brand's distribution in over 100 countries.