SanLucar Fruit

SanLucar is a globally recognized premium brand for fresh fruit and vegetables. Founded in 1993, the company has grown from a local Spanish distributor into a major international producer and marketer of over 100 varieties of fruits and vegetables. The brand is particularly famous for its high-quality citrus, berries, and grapes.

While the company is headquartered in Spain and produces a significant portion of its inventory there—specifically in regions like Valencia for citrus—it operates a vast global network of its own farms and partner growers across the world. SanLucar produces in countries including South Africa, Tunisia, Germany, Peru, and Ecuador to ensure year-round availability of seasonal products. The brand is well-known for its 'Taste in Harmony with People and Nature' philosophy, emphasizing sustainable farming and rigorous quality controls throughout the supply chain.

Ownership remains private, led by the founder Stephan Rötzer and a group of partner investors. This independence has allowed the brand to maintain a specialized focus on the premium segment of the fresh produce market, primarily serving major European retailers in Germany and Austria.