Turtle Wax car care products

Turtle Wax is an iconic American brand that has dominated the automotive appearance industry for over eight decades. Founded in Chicago, the brand's history is rooted in the invention of the first liquid car wax by Ben Hirsch. This historical breakthrough revolutionized how car enthusiasts maintained their vehicles, moving away from laborious paste waxes to a more user-friendly liquid formula.

Today, the brand remains a powerhouse in the global market, known for its extensive range of turtle-branded cleaning, polishing, and protective products. While maintaining a strong manufacturing presence in the United States to serve its primary market, the company has expanded its production footprint and distribution networks globally to meet demand in over 120 countries. Ownership has largely remained within the founding family's sphere, preserving its legacy as a family-driven company that leads through chemical innovation, such as its recent shift into ceramic and graphene-infused technologies.