Made O'Meter
Discover where a brand or product originates
MasterFoods is a household name in Australia, synonymous with a vast range of herbs, spices, sauces, and seasonings. The brand traces its roots back to 1945 when it was founded by the Lewis family in Sydney. It quickly became an iconic Australian brand, known for introducing diverse international flavors to the local palate through its signature spice blends.
In 1967, the brand was acquired by Mars, Incorporated, a global leader in confectionery, food, and pet care. This acquisition allowed the brand to expand its reach and technological capabilities while maintaining its strong Australian identity. Today, MasterFoods is the primary brand of Mars Food Australia. Most of its products, including the Moroccan Spice Blend, are manufactured at their state-of-the-art facility in Wyong, New South Wales, utilizing both local and imported ingredients to ensure premium quality.
Ownership of the brand remains under Mars, Incorporated, a family-owned multinational based in the United States. Mars has continued to invest in the MasterFoods brand, positioning it as a leader in the culinary category by focusing on sustainability and healthy meal solutions for families.
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