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ZUS Coffee is a technology-driven coffee chain that originated in Malaysia. Since its inception, the brand has focused on making specialty coffee accessible and affordable through a mobile-first business model. The brand is known for its signature blends and has rapidly expanded its footprint across Southeast Asia.
While the brand started as a local Malaysian startup, it has attracted significant international investment. In early 2023, a Philippines-based billionaire successfully acquired a 35% stake in the company, marking its transition into a regionally owned entity. Most of its beverages and products are produced and freshly brewed within Malaysia to serve its local franchise network, though it has recently expanded its retail operations into the Philippines to establish a stronger regional presence.
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