Frenche Roast Coffee

Frenche Roast is a premium coffee brand that draws inspiration from the classic French art of coffee roasting, specifically the 'second crack' method which results in a rich, full-bodied profile. Known for its sophisticated packaging and creamy texture, the brand offers various products including Cafe au Lait and specialty lattes like Tiramisu and Iced Cappuccino.

The brand was developed by Power Root, a well-known Malaysian beverage giant that specializes in herbal drinks and energy-boosting coffee products. While the brand evokes European coffee culture, it is fundamentally a Southeast Asian success story. The coffee is primarily manufactured in Malaysia, utilizing advanced processing facilities to maintain the aromatic integrity of the beans.

Ownership of the brand resides with Power Root Berhad, a publicly listed company on the Malaysian stock exchange (Bursa Malaysia). The company has successfully expanded the Frenche Roast footprint across the ASEAN region and international markets, positioning it as a sophisticated alternative in the instant coffee segment.