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Ipiranga Petroleum and Fuel Services

ownerUltrapar Participações S.A. (Brazil)
originBrazil
manufacturedBrazil

Ipiranga is one of Brazil's largest and most iconic fuel distribution brands, synonymous with mobility and convenience in the South American market. Founded in the 1930s in Rio Grande do Sul, it has grown from a regional refinery into a nationwide powerhouse with thousands of service stations across the country. The brand is well-known for its 'Posto Ipiranga' advertising campaign, which established its gas stations as versatile hubs providing everything from specialized ethanol and gasoline to automotive services.

Beyond just fuel, Ipiranga has diversified into the retail sector through its AmPm convenience stores and Jet Oil lubrication centers. While the company manufactures various lubricants and chemical products locally in Brazil, its primary operation revolves around the complex logistics of fuel distribution and retail. Today, the brand remains a central pillar of the Brazilian energy landscape, leveraging advanced technology and predictive data science to optimize demand and maintain its competitive edge in the petroleum industry.

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