Email Diamant Le Charbon toothpaste

Founded in 1893 by Jean-Baptiste Barreau, Email Diamant is a historic French brand celebrated for its whitening toothpastes and its iconic 'mousquetaire' mascot. Specifically, 'Le Charbon' is a charcoal-based formula designed for deep cleaning and natural whitening.

Originally a family-owned French enterprise, the brand became a part of the multinational consumer goods sector through various acquisitions. Today, Email Diamant is owned by Church & Dwight, an American giant that acquired the brand's parent company, Sofibel, and its associated oral care brands. While owned by an American entity, production remains concentrated in France to maintain the brand’s heritage and serve its primary European markets.