White-Malatya Pazari food products

White is a premium brand line under the Malatya Pazari umbrella, specializing in traditional Turkish confections, dried fruits, and snack assortments. The brand traces its roots back to 1870 in Malatya, Turkey, starting as a small family operation focused on regional delicacies like dried apricots and nuts.

Today, the brand is widely recognized for its high-quality standards and modern packaging. While the heritage remains in Malatya, the primary production and distribution hub is based in Istanbul. Manufacturing takes place predominantly in Turkey, ensuring authentic production methods for its signature Turkish delights and roasted nuts. The company remains a prominent family-held entity, currently operating as Malatya Pazari Palanci Kuruyemis, with a significant retail presence across international airports and major shopping centers in Turkey and abroad.