Made O'Meter
Discover where a brand or product originates
Smart is the value-tier private label brand owned by Esselunga, one of Italy's leading supermarket chains. Originally launched to provide high-quality essentials at competitive prices, the brand covers a wide range of pantry staples, including the 'fagioli borlotti' (borlotti beans).
The beans are typically sourced and processed within Italy to maintain strict quality standards associated with the parent company. As a private label, the production is often contracted to specialized Italian agricultural cooperatives or food processing plants that follow Esselunga's specific quality guidelines. Esselunga remains a family-owned Italian powerhouse in the retail sector, maintaining its heritage and headquarters in the Lombardy region.
Report a bug or give feedback
Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
2025 i7even ApS Copenhagen Denmark - All rights reserved. Concepts and methods used in this app may not be reproduced without permission