Rauch Happy Day Fruit Juices

Rauch Happy Day is a premium line of fruit juices produced by the Austrian beverage company Rauch Fruchtsäfte. The brand is well-known for offering a wide variety of 100% juices and nectars, including the Orange and Multivitamin varieties shown in the image. Rauch Happy Day is positioned as a high-quality, vitamin-rich beverage option across European and international markets.

The history of the brand dates back to 1919 when Franz Josef Rauch founded the company as a small cider press in Rankweil, Austria. Over the decades, it evolved from a local family business into one of Europe's leading fruit juice producers. Today, the company remains family-owned and operated, maintaining a strong commitment to quality and sustainability in its production processes.

While the primary manufacturing hubs are located in Austria, specifically in Rankweil and Nüziders, Rauch has expanded its production footprint to include facilities in Hungary and Serbia to cater to regional demands. The ultimate owner of the brand remains the Rauch family, ensuring that the legacy of independent Austrian entrepreneurship continues into the future.