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Mexx Summer Bliss For Him is a limited-edition fragrance released by the lifestyle brand Mexx. The scent is categorized as an Eau de Toilette designed for men, focusing on a mood-boosting summer theme.
Originally founded in the Netherlands in 1986 by Rattan Chadha through the merger of his 'Moustache' (M) and 'Emanuelle' (E) brands (sealed with two kisses 'XX'), Mexx grew into a global fashion and lifestyle powerhouse. While the fashion branch has seen various owners, including Liz Claiborne and Rsh Lifestyle, the fragrance license has long been managed by international beauty conglomerates.
As of the current landscape, the Mexx fragrance brand is part of the Coty Inc. portfolio, which manages the production and global distribution. Manufacturing for these fragrances typically occurs in Germany, leveraging Coty's European supply chain infrastructure.
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