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Fuze Tea is a major international brand of iced tea owned by The Coca-Cola Company. Originally launched in 2000 in the United States by Fuze Beverage, the brand was later acquired by Coca-Cola in 2007. Since then, it has been aggressively expanded globally, particularly in Europe where it replaced Nestea in several markets.
In Italy, Fuze Tea is widely available in various flavors including Lemon, Peach, and zero-sugar variants. The production for the Italian market is typically managed by local Coca-Cola HBC bottling plants located within Italy, though the brand remains under the ultimate corporate ownership of the American multinational headquartered in Atlanta, Georgia. The Lemon and Lemongrass variety shown leverages a blend of tea extracts and citrus flavors to appeal to health-conscious consumers looking for zero-sugar alternatives.
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