Thums Up

Thums Up is one of India's most iconic beverage brands, known for its distinct, spicy, and strong carbonation profile compared to traditional colas. It was launched in 1977 as a home-grown alternative to international cola brands after they exited the Indian market due to regulatory environment changes. The brand's 'Strong Taste' and 'Thunder' branding have made it a leader in the Indian soft drink segment.

In 1993, the brand was acquired by The Coca-Cola Company as they re-entered the Indian market. Since then, Thums Up has grown to become a billion-dollar brand within the Coca-Cola portfolio. While the brand is strictly Indian in its origin and primary consumer base, it is now part of a global supply chain under the ultimate ownership of the American multinational corporation, with production facilities spread across various bottling plants in India.