Glow & Lovely Advanced Multivitamin Cream (formerly Fair & Lovely)

Glow & Lovely, historically known as Fair & Lovely, is one of the world's most prominent skin care brands, particularly within the South Asian and Southeast Asian markets. The brand was first developed in India in the 1970s following breakthrough research on skin lightening. Over the decades, it evolved into a staple category-leader in daily facial care. In 2020, the brand underwent a significant global rebranding to 'Glow & Lovely' to reflect a more inclusive vision of beauty that focuses on skin health, radiance, and multi-vitamin benefits rather than skin lightening.

The product is manufactured extensively in India through several state-of-the-art facilities across the country to meet massive regional demand. As part of a global conglomerate, the brand is also produced in various locations across the Middle East and Southeast Asia to serve local international markets. The ownership of the brand rests with Unilever, a British multinational, which oversees the brand's scientific development and global marketing strategy from its corporate headquarters in London.