R & B Tea beverage

R&B (Rex and Bruce) is a globally recognized specialty tea brand that has carved a significant niche in the 'New-Style Tea' market. The brand is celebrated for its diverse menu featuring brown sugar boba, fresh fruit teas, and unique cream cheese foams, blending traditional tea-drinking culture with modern, innovative flavors.

Starting as a passion project by two friends, the brand quickly expanded from its original roots to become a prominent player in the international bubble tea scene. Today, it operates hundreds of outlets across Southeast Asia and other regions, often utilizing local supply chains for fresh ingredients while maintaining strict quality control over its signature tea leaves and toppings. Ownership and distribution are managed through strategic partnerships and corporate structures that ensure the brand's identity remains consistent across its growing global footprint.