Fairy Ultra Konzentrat Flieder Dishwashing Liquid

Fairy is one of the most recognizable brands in the household cleaning sector, particularly famous for its concentrated dishwashing liquids. Originally founded in the United Kingdom, the brand has grown into a global household staple known for its grease-cutting power and longevity. The product shown is the concentrated Lilac ('Fliede') variant, specifically marketed for the German-speaking (DACH) region, as indicated by the German labeling.

Today, the brand is owned by the American multinational consumer goods giant Procter & Gamble (P&G). While the brand's heritage is British, manufacturing occurs in various P&G plants across Europe and globally to serve local markets efficiently. In Germany and neighboring regions, Fairy is often produced in P&G’s European facilities, such as those in the Czech Republic or the UK, though precise origin can vary by batch and packaging size.