madeometer

Made O'Meter

Discover where a brand or product originates

Veja sneaker

Owner:VEJA Fair Trade SARL (France)
OriginFrance
Manufactured:Brazil

VEJA is a French footwear and accessories brand characterized by its commitment to social and environmental responsibility. Founded in 2004 and launched in 2005, the brand redefined the sneaker production cycle by sourcing organic cotton from farmer associations in Brazil and Peru, and wild rubber from the Amazon rainforest.

Manufacturing is primarily centered in the Rio Grande do Sul region of Southern Brazil, where factories adhere to high labor standards and fair wages. The brand avoids traditional advertising, instead reinvesting those costs into sustainable materials and ethical production processes. Today, VEJA remains an independent company headquartered in Paris, continuing to lead the industry in transparent supply chain practices.

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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