Made O'Meter
Discover where a brand or product originates
Air Wick is a globally recognized brand specializing in home fragrance solutions. This specific product, Active Fresh, is a non-aerosol spray designed as a refill for automatic air freshener dispensers. The brand prides itself on delivering long-lasting scents, such as the 'Fresh Cotton' variety shown, which are often formulated without propellants and dyes to meet modern consumer preferences for cleaner home care products.
Originally established in the United States, Air Wick has grown into a household staple sold in over 60 countries. Its history is marked by significant innovation in home scenting technology, ranging from the original liquid bottles with adjustable wicks to the current high-tech battery-operated diffusers. Today, the brand is owned by Reckitt Benckiser (Reckitt), a British multinational consumer goods giant that manages a massive portfolio of hygiene, health, and nutrition brands.
Manufacturing for Air Wick refill products occurs in several strategic locations globally, including facilities in Europe, Asia, and the Americas, to efficiently serve local markets like Finland. The ownership by Reckitt ensures a consistent global distribution network and rigorous quality control standards, maintaining Air Wick's position as a market leader in the air care category.
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