Gina Tricot apparel

Gina Tricot is a prominent Swedish fashion chain that was founded in 1997 in Borås by Jörgen and Anette Appelqvist. Initially starting with a focus on simple, stylish tricot tops, the brand rapidly expanded into a full-scale fashion retailer catering to women in over 30 countries through both physical stores and a robust e-commerce platform.

While the brand's design and corporate headquarters remain firmly rooted in Sweden, its manufacturing is decentralized. Products are primarily sourced from multiple countries across Asia and Europe, including Turkey, China, and Bangladesh, following the industry standard for fast-fashion retail. The brand is currently owned by Frankenius Equity following a series of investment rounds and restructuring, maintaining its status as a significant player in the Nordic retail market.