Fairy Ultra washing-up liquid

Fairy is one of the most recognizable brands of dishwashing liquid in the world, renowned for its concentrated formula and high grease-cutting efficiency. The brand's history dates back to the late 19th century in the United Kingdom, specifically 1898, as a brand of soap bar. Today, the product is marketed globally by Procter & Gamble (P&G).

Manufacturing of Fairy liquid occurs in several locations worldwide to serve different regional markets. For Europe and Latin America (as shown in the Spanish/Portuguese labeling 'Dura 5x Más'), key production facilities are located in countries such as the United Kingdom, Spain, and Belgium. The brand is now part of the multi-billion dollar portfolio of Procter & Gamble, an American multinational corporation. P&G maintains strict quality control over its chemical formulations and sustainability initiatives, often focusing on cold-water effectiveness and concentrated packaging.