Right Guard Antiperspirant Deodorant

Right Guard is a pioneering brand in the personal care industry, originally launched in the United States in 1960. It gained fame as the first aerosol deodorant on the market, revolutionizing how consumers approached daily hygiene. Originally developed by the Gillette Company, it became a staple household name for sports-active protection and high-performance antiperspirants.

Over the decades, the brand's ownership has shifted through major corporate acquisitions. For many years, it was a flagship brand under the German multinational Henkel, which expanded its presence throughout Europe and other global markets. In 2021, Henkel sold the Right Guard brand portfolio to Thriving Brands LLC for the North American market, while maintaining operations or licensing in other regions. In many international markets, the product is still associated with Henkel's manufacturing network.

Manufacturing occurs in multiple countries across North America and Europe to facilitate efficient global distribution. The brand remains synonymous with long-lasting odor protection, frequently marketing its 'Total Defence' and 'Sport' lines to consumers seeking high-endurance grooming products.