Bübchen Child Care Bath product

Bübchen is a renowned German brand specializing in baby and child skin care products. Founded in 1961 by Ewald Hermes in Soest, Germany, the brand was built on the mission of creating gentle care products specifically formulated for the sensitive skin of infants. For several decades, it was a prominent part of the Nestlé portfolio; however, in 2020, Nestlé sold the brand to Katjes International, the investment arm of the German confectionery group Katjes.

Today, Bübchen is managed under the umbrella of Katjes International, specifically through its subsidiary Bübchen-Werk Ewald Hermes Pharmazeutische Fabrik GmbH. Most of the production remains centralized in Germany, maintaining the brand's heritage of high-quality, 'Made in Germany' personal care. The product shown—a large 1000 ml refill or family-sized container—features the classic gentle formula that has made the brand a household name across Europe and beyond.