Earthwise Lemon Fresh Dish Liquid

Earthwise is a prominent eco-friendly brand that originated in New Zealand in 1967, founded by Tom Robinson. The brand gained popularity by offering plant-based, biodegradable cleaning solutions that focused on being gentle for both users and the environment.

In recent years, the brand transitioned from a family-owned entity to a corporate subsidiary. In 2021, Earthwise was acquired by the Australian consumer goods giant, Living Brands (now a part of the EBOS Group portfolio via its consumer health division). Most of the liquid cleaning products, including this Micellar Lemon Fresh dish liquid, are manufactured in New Zealand, adhering to the brand's heritage of sustainable production and local sourcing.

Today, the brand operates under the umbrella of EBOS Group, a large Australasian marketer, wholesaler, and distributor of healthcare, medical, and pharmaceutical products. The ownership ensures that Earthwise maintains a strong distribution network across supermarkets in both Australia and New Zealand, marketing heavily to environmentally conscious consumers.