Bega Smooth Peanut Butter

Bega Peanut Butter is a staple in Australian households, known for its smooth texture and rich flavor. The brand is deeply rooted in the Bega Valley of New South Wales, where the original Bega Cheese cooperative was founded over a century ago. This specific peanut butter line has a unique history; it was originally the Kraft peanut butter formula produced in Australia. In 2017, Bega Cheese Limited acquired the Mondelēz International (formerly Kraft Foods) grocery business in Australia and New Zealand, which included the Port Melbourne factory and the iconic 'never oily, never dry' recipe.

Today, Bega Peanut Butter is proudly manufactured in Port Melbourne, Victoria, using at least 85% Australian ingredients. The transition from the Kraft label to Bega was a significant moment in Australian retail history, returning the ownership of the country’s favorite peanut butter to an Australian-owned company. Bega Cheese Limited, now rebranded simply as Bega Group, continues to oversee the production, ensuring the product maintains the same quality and taste that generations of Australians have grown up with.