Made O'Meter
Discover where a brand or product originates
Bega Peanut Butter is a staple Australian pantry item with a heritage tied to the iconic Port Melbourne factory. This specific smooth variety is widely recognized for its yellow lid and blue-and-red branding. The product is manufactured using a high percentage of Australian-grown peanuts, typically sourced from the Kingaroy region in Queensland.
The history of this brand is unique in the Australian market. Originally, the peanut butter was produced and sold under the Kraft brand by Mondelez International. In 2017, the Bega Cheese group acquired Mondelez’s Australian grocery business, which included the Port Melbourne factory, the secret recipe, and the iconic branding rights. This transition returned the brand to 100% Australian ownership, under a dairy company that dates back to a cooperative founded in 1899.
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