Campari Aperitivo

Campari is a world-renowned Italian alcoholic liqueur, serving as the essential ingredient in classic cocktails like the Negroni and Americano. Categorized as an aperitif, it is famous for its vibrant red color and distinctive bittersweet flavor profile, derived from an infusion of herbs, aromatic plants, and fruit in alcohol and water.

The brand was invented in 1860 by Gaspare Campari in Novara, Italy. Ownership has remained within the Italian sphere, as the brand eventually led to the formation of the Campari Group (Davide Campari-Milano N.V.). While the brand has global reach, its primary manufacturing remains anchored in Italy, specifically in Sesto San Giovanni and Novi Ligure, maintaining the heritage and recipe that has remained largely unchanged for over 160 years.