Red Band Snoepmix

Red Band is a prominent Dutch confectionery brand that has been a household name in the Netherlands for decades. Founded in 1928, the brand is widely recognized for its diverse range of sweets, including winegums, licorice (drop), and fruit-flavored gummies. The brand's signature 'Red Band' logo and slogan, 'Red Band, als je voor pret bent' (Red Band, if you're up for fun), have cemented its place in Dutch snack culture.

Over the years, the brand transitioned from its original family-owned origins to become part of larger corporate entities. Today, Red Band is a flagship brand under Cloetta AB, a leading Nordic confectionery company. While the brand remains deeply rooted in Dutch tradition, its production and distribution are managed through Cloetta's modern facility network, primarily centered in the Netherlands (specifically Roosendaal) to maintain its authentic taste and heritage while serving a broader European market.