Crownfield Whole Grain Muesli with dried fruits

Crownfield is a well-known private label brand primarily associated with the international discount supermarket chain Lidl. This specific product, a Whole Grain Muesli with dried fruits, is manufactured in Germany, as indicated on the packaging details by the address of Lidl Stiftung & Co. KG.

The brand Crownfield was established by Lidl to provide high-quality breakfast cereals and granola at competitive prices. As a private label, it does not have a separate history as an independent company but was created within the Lidl corporate structure. Today, the brand remains under the ultimate ownership of the Schwarz Group, a massive German retail conglomerate that also owns the Kaufland store chain. The product is distributed across European markets where Lidl operates, with local subsidiaries managing logistics and sales in their respective countries.