Nakd Fruit & Fibre Apple & Cinnamon bars

Nakd is a popular snack brand known for its emphasis on raw, whole-food ingredients with no added sugars or artificial additives. Originally founded in the United Kingdom, the brand gained significant traction by offering 'cold-pressed' fruit and nut bars that cater to health-conscious consumers. Its product line has expanded to include various formats like these Fruit & Fibre bars, which utilize natural ingredients like dates and oats.

The brand was developed by Natural Balance Foods, a British company that remains the primary creative force behind the recipes. In 2015, the Belgian biscuit giant Lotus Bakeries acquired a majority stake in the company, bringing Nakd under its global umbrella. Today, the products are manufactured primarily in the UK but are distributed across international markets, benefiting from Lotus Bakeries' extensive logistics and corporate infrastructure based in Belgium.