alouette Facial Tissues

alouette is a well-established private label brand specifically created for the German drugstore chain Rossmann. It specializes in a wide range of paper and hygiene products, including facial tissues, toilet paper, and kitchen towels. Known for its balance of quality and affordability, alouette has become a staple brand in the DACH region (Germany, Austria, Switzerland).

The brand was launched by Rossmann as an exclusive house brand to compete with major international tissue brands. Production is primarily centered in Germany, utilizing local and European paper mills to maintain high environmental standards and supply chain efficiency. As a Rossmann-owned brand, its distribution is tightly integrated with the parent company's logistics network.

Ownership remains with Dirk Rossmann GmbH, a major European pharmacy retailer headquartered in Burgwedel, Germany. The brand is a key part of their strategy to offer high-quality alternatives to traditional brands, often featuring eco-friendly certifications like FSC for its paper sourcing.