Too Faced Cloud Crush Blush

Too Faced is a globally recognized prestige beauty brand that has become a staple in the cosmetics industry. Known for its playful, high-quality makeup products like the Better Than Sex Mascara and the Cloud Crush Blush, the brand emphasizes a 'fun but serious' approach to beauty. The Cloud Crush Blush specifically is celebrated for its velvet, second-skin finish and its infusion of natural ingredients.

The brand was founded in 1998 in the United States by Jerrod Blandino and Jeremy Johnson, who sought to inject color and character back into the makeup world during the minimalist era of the late 90s. While the brand originated as an independent startup in California, its massive success and cult-following led to its acquisition by global beauty titan The Estée Lauder Companies in 2016 for approximately $1.45 billion, marking one of the largest acquisitions in the conglomerate's history.

Today, Too Faced continues to be managed as a subsidiary under the Estée Lauder umbrella. While the brand's creative and administrative heart remains in the United States, its manufacturing is international. High-performance powder products like the Cloud Crush Blush are frequently manufactured in Italy, a country renowned for its expertise in cosmetic powder formulations, though global distribution may involve production across various certified facilities worldwide.