Cobra Golf Equipment

Cobra Golf is a prominent name in the sports industry, specializing in the design and production of high-performance golf clubs and accessories. Founded in 1973 by Thomas Crow, a former Australian amateur golf champion, the brand quickly made a name for itself by introducing innovative technologies like the Baffler utility wood. Originally based in California, the company became a pioneer in graphite shafts and oversized irons, catering to golfers of all skill levels.

Over the decades, the brand has transitioned through several major owners. It was acquired by American Brands in the 1990s and later became part of the Fortune Brands portfolio before being sold to the Acushnet Company. In 2010, the brand underwent a significant transformation when it was acquired by PUMA. Today, Cobra Golf operates as a core division of Puma North America, often marketed alongside Puma’s golf apparel line as 'COBRA PUMA GOLF'. While engineering and corporate operations are headquartered in Carlsbad, California, the mass production of components primarily takes place in Southeast Asia, with final custom assembly and quality control conducted at regional service centers.