New Balance Fresh Foam X sneakers

New Balance Athletics, Inc. is a venerable American sports brand founded in 1906 in Boston, Massachusetts. Originally known as the New Balance Arch Support Company, it gained fame for its specialized arch supports and orthopedic footwear before transitioning into a global leader in performance running and athletic lifestyle products.

Today, New Balance maintains a unique position in the footwear industry by continuing to manufacture a portion of its core premium products in domestic facilities located in the United States and the United Kingdom (specifically the Flimby factory). However, the vast majority of its global footwear output is produced in specialized manufacturing hubs across Asia, including Vietnam, Indonesia, and China.

Unlike many of its major competitors who have gone public, New Balance remains a privately held corporation. It is owned by the Jim Davis family, ensuring that the brand maintains independent control over its operations and branding. The company continues to be headquartered in Boston, serving as a pillar of American athletic innovation.